Brand
Our Brand
Logo
Logo
The Intellezy logo is our universal signature we use across all our communications. We want our brand to be instantly recognizable, so consistency is important—please don’t edit, change, distort, recolor, or reconfigure it. Be an ambassador of our brand by following these guidelines.
Glyph + Wordmark
Our logo includes both the glyph and wordmark. In some cases, the glyph may be shown by itself. Never display the wordmark without the glyph. Please be sure each element is spaced correctly.
Clearing Space
The minimum clear space of the logo is the width of the 't' in Intellezy.
Logo Variations
Please use our two-color logo most of the time. In some circumstances, our glyph color can be Intellezy Green over black or grey and the wordmark in white. Our glyph and watermark may also be presented in white over Intellezy Green.
Glyph
In some situations, you may use our glyph by itself. When possible, please use our glyph in Intellezy Green over White. In some cases, it is OK to display our glyph in Intellezy Green over grey, or white over an Intellezy Green background.
Logo Misuse
Please be respectful of the Intellezy Brand by avoiding these practices:
Don’t Rotate
Don’t Recolor
Don’t Stretch
No Containers
No Gradients
Don’t Remove Glyph
No Shadows
Don’t Center Lockup
Colors
Colors
Our primary colors are green, white, and grey. Our green reflects innovation, optimism and growth paired with a balanced, soft grey. Intellezy Purple may be be used as a secondary accent color and our blue should be used very sparingly.
Intellezy Green
#95B541
C47 M12 Y98 K1
#95B541
C47 M12 Y98 K1
Purple
#3D3246
C73 M77 Y47 45
#3D3246
C73 M77 Y47 45
Grey
#676767
C59 M51 Y51 K20
#676767
C59 M51 Y51 K20
Blue
#1272EA
C80 M56 Y00 K00
#1272EA
C80 M56 Y00 K00
Fonts
Fonts
Typography is a key element to communicate a unified personality for Intellezy. We use MONTSERRAT as our primary header font and OPEN SANS as our body font.
Montserrat
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Open Sans
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Icons
Iconography
We use a variety of iconography in the Intellezy Brand. When creating icons please keep the following in mind:
1. Imagery should be simple and minimal
2. Round corners whenever possible
3. Use flat / 2D perspective to avoid complexity
4. Don’t used vector traced photographs
Illustrations
Illustrations
Our illustrations are approachable, playful and fun. Objects and characters are built off of simple shapes and limited colors that help make learning simple and easy on the eyes.
Rounded Features
Faces, hair, body, limbs, furniture and any object within an illustrated scene should have rounded attributes whenever possible to compliment and reinforce the Intellezy Brand.
A Cast of Diversity
Our character models are as diverse and colorful as our employees; Intellezy’s Illustrations and motion graphics proudly showcase a cuture of belonging and inclusivity - it’s our thing.
We Love White Space
Our illustrations are clean and uncluttered, making learning easy by drawing our learners to specific elements of a scene. Our white space helps create harmony and balance.
Photos
Photography
Photography reinforces our brand by showcasing clean, modern environments with an emphasis on people of diversity engaged and working together as a team. Whenever possible, use warm / lighter tones and avoid imagery that feels overly-staged.
Templates
Templates
PowerPoint Template
Create professional, Intellezy-branded PowerPoint presentations with our custom PowerPoint Template, featuring our colors, fonts, shape styles and tables.
Word Doc Template
Our Intellezy Word Doc Template features Intellezy colors, fonts, header-styles and tables.
Creative Brief Template
Access our Intellezy creative brief template for custom creative client work.
Usage
Brand Usage
General
Please don't use our name, logos, or screenshots ("brand materials") in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Intellezy name or logo. And please don't edit or change our logo — we like it how it is!
Advertising, Promotional and Sales Material
Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use.
Education and Instruction ( Books, Guides, Publications and Conferences )
You can use our brand materials for educational and instructional purposes, but please remember that it shouldn't be confusing or misleading, or suggest our sponsorship. We generally don't allow use of our logos or screenshots on book covers, for example.
Also remember to include this statement (or something like it) in your printed materials: "(Title) is not affiliated with or otherwise sponsored by Intellezy."
Products, Websites, Names and Logos
Please don't use our name as a part of your company or service name, website name, trade name, or product name. Don't use our logo or incorporate our logo into yours. Don't use a domain name containing "Intellezy" or any confusingly similar words.
Merchandise
While we make lots of t-shirts with our logo on them, we don't generally allow third parties to make, sell, or give away anything with our name or logo on it.
If you are having trouble with anything in this guide, you are missing brand elements or you are unsure if your communication best represents the Intellezy brand, please contact us!