Effective employee learning and development have become critical components for organizational success. Training videos have become a powerful tool for these efforts as companies strive to keep their workforce skilled and knowledgeable. 

The growing popularity of video lessons is evident in companies like Microsoft, where employees have become increasingly engaged with their training content. Its employees are particularly captivated by the company’s instructional videos, which offer an engaging and flexible approach to learning.

What Are the Benefits of Training Videos?

The advantages of video courses are numerous and varied. Here’s how online video training provides advantages that can transform the way organizations approach employee development:

1. Enhances engagement and retention

Learning videos are a game-changer in engaging employees and ensuring they retain the information presented because of:

• Storytelling elements: Many video lessons use storytelling techniques, which can make the content more relatable and memorable.
• Interactive features: Pause and replay options are available. Employees can pause, rewind, and rewatch sections of the video, allowing them to fully understand the material.
• Microlessons: Breaking down complex topics into short, focused segments makes the content easier to digest and remember.
• Demonstrations: Visual demonstrations of processes and techniques help employees understand and remember how to perform specific tasks.
• Reinforcement: Repetition of key points throughout the video helps reinforce learning and improves retention.

2. Provides flexibility and accessibility

Incorporating a training video library into your learning and development strategy can provide employees with a flexible and accessible way to gain new skills and knowledge. Here’s why:

• On-demand access: Employees can access video courses at any time that suits their schedule. This is particularly beneficial for remote workers or those in different time zones.
• Multiple devices: Learning videos can be watched on various devices, including computers, tablets, and smartphones, allowing employees to learn on the go.
• Subtitles and translations: Many instructional videos come with subtitles and translations, making them accessible to employees who speak different languages or have hearing impairments.

3. Maintains consistent training delivery

When training is conducted through videos, every employee receives the same information, presented in the same way. This uniformity is crucial for maintaining standards and ensuring that all employees are on the same page. 

• Uniform understanding: Ensures that all employees understand procedures, lessons, and best practices in the same way.
• Reduced miscommunication: Minimizes the risk of misinterpretation and errors that can arise from inconsistent training methods.
• Standardized performance: Helps maintain a high standard of work across the organization, as everyone is trained to the same level.

4. Offers cost-effective training solution

Video lessons offer a highly cost-effective solution for employee training. By utilizing video content, businesses can save on several fronts:

• Reduced training costs: Traditional training often requires printed manuals, handouts, and other physical resources. Online video training eliminates these costs—it can also save on travel and accommodation if a company has multiple locations.
• One-time production cost: Once a video course is produced, it can be used repeatedly without additional costs. 
• Scalability: Instructional videos can be distributed to an unlimited number of employees, regardless of their location, without additional costs.

5. Boosts virtual and auditory learning

Training videos are powerful tools for enhancing visual and auditory learning, making them highly effective for a wide range of learners. 

A recent study examined the effectiveness of e-learning media, including interactive videos, on students' cognitive learning outcomes. The findings highlight the benefits of using different learning styles to improve understanding and retention. 

Let's explore how video lessons can enhance visual and auditory learning:

• For visual learners: Videos offer diagrams, animations, and other visual aids that help in understanding complex concepts.
• For auditory learners: They benefit from clear narration, sound effects, and spoken explanations that reinforce the material.

6. Promotes performance tracking and assessment

Online video training delivers valuable content and, at the same time, offers tools for performance tracking and assessment. These features ensure that both employees and employers can monitor and measure the effectiveness of training programs. 

• Built-in tracking features: These platforms can log when a video is watched and whether employees complete quizzes or other interactive elements.
• Progress reports: Detailed progress reports can be generated to show individual and group performance over time.

7. Encourages self-paced learning

Learners can control the speed at which they go through the training material, making the learning process more personalized and effective. 

Instructional videos allow employees to revisit complex topics and skip over material they already understand. This is especially beneficial in diverse work environments where employees have varying levels of experience and expertise.

Self-paced is beneficial for aspects such as:

• Flexibility: Employees can fit learning into their schedules without disrupting their work or personal life. This is particularly useful for remote workers or those with irregular working hours.
• Personalization: This helps cater to different learning styles and speeds, making the training more effective.
• Reduced pressure: Employees can learn in a stress-free environment, which can lead to better focus and improved learning outcomes.

Are Video Training Programs Worth It?

As workplaces evolve, with many employees returning to the office and others opting to stay remote, the way we train and develop our teams needs to adapt too. Here's why incorporating video training programs can be a valuable investment for your organization:

Rise of hybrid work

Remote work isn't just a temporary shift. Research shows that over 50% of employees prefer a hybrid work model, and about 30% might even look for new jobs if required to return to the office full-time.

To keep top talent and stay competitive, businesses need to embrace flexible work arrangements. This means adapting learning and development strategies, such as incorporating video tutorials, to fit these new work patterns.

Power of video training

Video training allows employees to learn at their own pace. In fact, well-crafted video content can be more engaging than traditional training methods, incorporating multimedia elements to keep learners interested.

To maximize the benefits of video training, you can:

• Integrate video modalities: Combine different video training elements to cover different learning preferences and needs.
• Ensure security: Make sure your video training content is shared securely to protect sensitive information.
• Continually adapt: As the organizational trends evolve, regularly review and update your video training strategies to stay relevant and effective.

In Closing

Training videos are a powerful tool to enhance employee learning and development, providing flexible, engaging, and effective ways to upskill your workforce. By integrating video into your training strategy, you can boost efficiency, productivity, and overall performance while delivering a customized learning experience tailored to your team’s needs.

If you're ready to see how video demos can transform your organization's learning approach, explore Intellezy's extensive training video library. Our resources are designed to help you elevate your team’s skills and performance seamlessly.

Interested in a hands-on experience? Request a free trial today and discover how our training solutions can make a difference for your team.